If you’ve ever felt overwhelmed by your drugstore’s beauty aisle offerings, here’s something to help you cut through the clutter: the Cosmetic Executive Women (CEW) Insiders’ Choice Beauty Awards. Dubbed “the Oscars of the beauty world,” this annual event gathers over 6,000 industry pros to vote on the year’s best and brightest products. Every all-star in this box was a finalist in this year’s awards.

The CEW Mass Appeal Limited Edition box is packed with the best-in-class products from this year’s finalist brands. The box features mass market brands, that once you’ve fallen in love, you can hop on over to your local drug store/mass retailer to stock up. As soon as I got word of the CEW box I knew I had to have it.

BirchBox for CEW – Mass Appeal Box

Burt’s Bees – 100% natural lip Gloss in Spring Splendor: This nourishing gloss offers pearly-pink color and shine.
———————-> I was stoked to see Burt’s Bees in the box and I happen to own a few of the glosses already. I love the color and it keeps my lips moist with a touch of shine.

Dove – Go Fresh Restore Body Wash: This gentle cleanser leaves skin soft and revitalized, with a fruity scent that will perk you right up.

L’Oreal Paris – Voluminous Butterfly Mascara: A silky formula, paired with a breakthrough volumizing brush, makes for gorgeously thick, winged-out lashes.
——————–> I all ready own this mascara, it was in the Target Box this spring. I like the formula and it does exactly what it claims to do.

Simple – Protecting Light Moisturizer with SPF 15: Gentle enough for sensitive skin, this oil-free, vitamin rich hydrator creates a lightweight shield against UVA and UVB rays.

TRESemme – Keratin Smooth Keratin Infusing Serum: This lightweight formula fights frizz for salon-rivaling sleekness and shine.

Vaseline – Lip Therapy Rosy Lips: this balm deeply moisturizes lips and adds a lovely rose tint.

This was a great box! As in 5 out of the 6 products featured are full-sized products. The cost of the Mass appeal box is $15.00 plus shipping. I used 20 BirchBox points and paid $0.00 for the box, I love getting things for free.

Birch Box is a beauty and lifestyle subscription box program that costs $10.00 per month. For every dollar you spend in the shop you can earn 1 point. 100 points will get you a free birch box or $10 towards a purchase in the shop at birchbox.com. I know you’ve got friends so why not refer those friends to Birch box and earn a few points for doing so. If you would like to learn more and get a Birch Box of your very own go to http://www.birchbox.com for more information.

***I was not compensated for this post. Opinions are my own***